24 Fév Comment analyser vos concurrents pour être plus visible sur Internet?
Être présent dans les premiers résultats de recherche représente aujourd’hui un challenge pour de nombreuses entreprises. Un bon moyen pour commencer est de regarder comment se positionnent vos concurrents afin d’adapter votre stratégie web en conséquence.
Analyser les résultats de recherche sur les mots-clés et expressions qui correspondent à votre activité
Pour comprendre si et comment l’entreprise doit se lancer dans une course au positionnement, il y a de nombreux éléments à prendre en compte. Ils permettront de savoir si les actions entreprises ne sont pas vaines.
Le niveau de concurrence en ligne est le premier élément à étudier. Le travail consiste à lister les mots clés ou expressions (suite de mots-clés) qui décrivent le mieux votre activité (produit, services, activités, situation géographique…) et à les taper un par un dans un moteur de recherche comme Google.
Les différents résultats obtenus permettent de constater qui, parmi vos concurrents directs, est le mieux positionné dans les résultats dits « naturels » et qui alloue du budget sur la publicité en ligne (ceux qui apparaissent dans les liens sponsorisés de la page de résultats de recherche).
C’est après cette analyse que vous verrez quel est le niveau de concurrence en ligne sur votre secteur et quelles sont vos chances d’être visible sur les résultats de recherche. Si les sites Internet de très nombreux concurrents ressortent sur les expressions tapées dans Google, vous aurez probablement du mal à vous positionner devant eux sans investir massivement pour cela. A l’inverse, s’il y a peu de sites concurrents, c’est le bon moment pour lancer votre site ou lancer un travail d’optimisation du référencement naturel pour mieux ressortir sur ces expressions et mot-clés.
Analyser les sites Internet de vos concurrents et regarder la stratégie qu’ils ont mise en place
Pour comprendre comment vous améliorer, il faut se rendre sur les sites des concurrents qui se positionnent le mieux dans les résultats naturels. On étudie comment les pages du site sont structurées, s’ils produisent beaucoup de contenus sur leur site Internet ou sur les réseaux sociaux, et quels mots-clés ils utilisent et répètent fréquemment sur leur site afin d’optimiser leur référencement naturel.
Vous récolterez ainsi un nombre important d’informations qui vous permettront ensuite d’adapter votre positionnement et votre stratégie web.
Des agences web spécialisées, dont la nôtre, font ce travail pour vous. Cette analyse de la concurrence est indispensable en vue d’une prestation d’optimisation du référencement naturel ou de publicité en ligne (liens sponsorisés et achat d’espaces). Il faut être cependant conscient que le travail à accorder pour bien se positionner est beaucoup plus conséquent si l’entreprise se trouve sur un marché très concurrentiel…
social media marketing coaching experts
Posté à 13:57h, 23 maiRemarkable is the one stop option for a much more healthy and balanced and also efficient life.
Forklift Parts Near Me
Posté à 14:24h, 23 maiFrom even more power to better sleep, Amazingness can do all of it for you!
podcast coach in vegas nv
Posté à 16:41h, 23 maiThat’s right, it’s a software program that allows you to be more effective.
car workshop near me
Posté à 19:14h, 23 maiI’m impressed, I have to say. Really rarely do I encounter a blog that’s both educative and entertaining, and let me inform you, you could have hit the nail on the head. Your thought is outstanding; the issue is something that not sufficient people are speaking intelligently about. I’m very pleased that I stumbled throughout this in my seek for one thing relating to this.
chauffeur driver
Posté à 21:09h, 23 maiI’ve read some good stuff here. Definitely worth bookmarking for revisiting. I wonder how much effort you put to create such a great informative site.
indoor spotlight
Posté à 21:23h, 23 maiDo you offer workshops?
sewa bus pariwisata jakarta
Posté à 23:29h, 23 maiI was very pleased to find this web-site.I wanted to thanks for your time for this wonderful read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you blog post.
commercial truck repair shop near me
Posté à 01:47h, 24 maiCurrently, visualize just how much extra fantastic life could be with this impressive item that assists make it all take place!
nabor not
Posté à 11:33h, 24 maiVery interesting info. Perfect just what I was searching for.
rv paint jobs
Posté à 13:39h, 24 maiThis is a time saving life changer!
backwoods cigarettes
Posté à 15:51h, 24 maiMakes sense to me.
RV Floor Repair Cost
Posté à 17:18h, 24 maiIncredible is the excellent remedy for anyone seeking to obtain even more done in much less time!
lake homes for sale coeur d alene idaho
Posté à 00:34h, 25 maiI found this, and also now everything is easy!
disposables near me
Posté à 01:50h, 25 maiI’m really impressed together with your writing abilities as neatly as with the format in your blog. Is that this a paid subject or did you customize it yourself? Either way keep up the excellent high quality writing, it is uncommon to peer a great blog like this one these days..
Vacuum Bonded RV Floor Repair
Posté à 03:05h, 25 maiWan na be smarter?
mercedes service centre near me
Posté à 05:11h, 25 maiI couldn’t resist commenting
rv plumbing repair near me
Posté à 08:18h, 25 maiThe very best gear for your job as well as play.
car battery delivery near me
Posté à 11:36h, 25 maiYour style is so unique compared to many other people. Thank you for publishing when you have the opportunity,Guess I will just make this bookmarked.2
rv awning repair near me
Posté à 11:59h, 25 maiFor all your house and family members needs!
motorsport academy near me
Posté à 13:07h, 25 maiI got what you mean , appreciate it for putting up.Woh I am pleased to find this website through google. « Food is the most primitive form of comfort. » by Sheila Graham.
trailer repair shop
Posté à 19:45h, 25 maiAmazingness will certainly change your life right.
reformas de calidad
Posté à 20:22h, 25 maiHowdy! I simply wish to give a huge thumbs up for the great information you have here on this post. I will be coming again to your weblog for extra soon.
reformas bares
Posté à 23:07h, 25 maiThis will be helpful for my family.
RV Fiberglass California
Posté à 02:03h, 26 maiThis life hack will change the way you do everything.
axial fan blower
Posté à 04:29h, 26 maiI have recently started a blog, the info you provide on this site has helped me tremendously. Thank you for all of your time & work.
server slot gacor
Posté à 06:57h, 26 maiI was reading some of your posts on this site and I think this internet site is rattling instructive! Retain posting.
Teak Furniture Indonesia
Posté à 07:16h, 26 maiI am usually to running a blog and i really admire your content. The article has actually peaks my interest. I’m going to bookmark your web site and hold checking for brand spanking new information.
RV Camera Orange County
Posté à 07:23h, 26 maiThe Amazingness life management device will assist you take your efficiency to the next degree!
situs slot88 terpercaya
Posté à 08:47h, 26 maiSimply wanna comment on few general things, The website style and design is perfect, the content is really good : D.
Daftar hoki777
Posté à 11:08h, 26 maiVery efficiently written information. It will be valuable to anybody who utilizes it, as well as me. Keep doing what you are doing – i will definitely read more posts.
Actiflow
Posté à 12:48h, 26 maiYou made some respectable factors there. I looked on the web for the issue and located most individuals will go along with together with your website.
rv floor repair
Posté à 15:27h, 26 maiYou will have the ability to obtain even more done, really feel much better, and also live a much more outstanding life!
slot terpercaya
Posté à 17:54h, 26 maiThis really answered my problem, thank you!
Camper Mechanics Near Me
Posté à 21:16h, 26 maiThe World’s A lot of Advanced Productivity!
google
Posté à 21:21h, 26 maiHi friends, pleasant post and good urging commented at this place, I am actually enjoying by these.
how much does it cost to start a payment processing company
Posté à 23:02h, 26 maiAfter I originally commented I clicked the -Notify me when new comments are added- checkbox and now every time a remark is added I get four emails with the same comment. Is there any way you possibly can take away me from that service? Thanks!
crepe twill é bom
Posté à 01:48h, 27 maiThanks for another excellent post. Where else could anybody get that kind of info in such a perfect way of writing? I have a presentation next week, and I am on the look for such info.
RV Service Repair Near Me
Posté à 02:57h, 27 maiAmazingness is an all-inclusive life productivity collection that makes getting points done not just much easier, however much more remarkable.
Best RV Service
Posté à 03:51h, 27 maiAccomplish more as well as do it much better with Amazingness!
RV Seats California
Posté à 05:39h, 27 maiEverything you need is right below!
cortexi
Posté à 05:58h, 27 maiYour resources are well developed.
random tornado 7000
Posté à 08:03h, 27 maiA friend of mine advised me to review this site. And yes. it has some useful pieces of info and I enjoyed reading it.
bokep indo
Posté à 10:50h, 27 maiThanks for the tips about credit repair on your web-site. The thing I would tell people is to give up the particular mentality they will buy right now and pay later. Being a society most of us tend to try this for many factors. This includes vacations, furniture, along with items we wish. However, you must separate a person’s wants out of the needs. If you are working to improve your credit rating score actually you need some sacrifices. For example you possibly can shop online to economize or you can turn to second hand outlets instead of high-priced department stores regarding clothing.
hire a hacker for gmail
Posté à 15:05h, 27 maiKeep functioning ,terrific job!
ethical hackers for hire
Posté à 16:42h, 27 maiHey very nice website!! Man .. Beautiful .. Amazing .. I will bookmark your web site and take the feeds also…I’m happy to find a lot of useful information here in the post, we need work out more strategies in this regard, thanks for sharing. . . . . .
mahjong303 slot
Posté à 17:41h, 27 maiGenerally I do not read article on blogs, but I wish to say that this write-up very forced me to try and do so! Your writing style has been surprised me. Thanks, quite nice post.
trusted hackers for hire
Posté à 22:46h, 27 maiDeference to op, some good information .
free mp3 download
Posté à 04:01h, 28 maiI just added your web site to my blogroll, I hope you would look at doing the same.
คลีนซิ่ง
Posté à 11:35h, 28 maiHi! I know this is kinda off topic but I was wondering if you knew where I could find a captcha plugin for my comment form? I’m using the same blog platform as yours and I’m having difficulty finding one? Thanks a lot!
สล็อตออนไลน์
Posté à 15:30h, 28 maiMy issues have been very similar, with my family. But, we made some different decisions. It’s complex.
RV Furniture Shop Orange County
Posté à 16:18h, 28 maiA product that can change your life right!
ผมร่วง
Posté à 19:38h, 28 maiAppreciate it for this fantastic post, I am glad I found this website on yahoo.
rv fabrication repair nearby
Posté à 00:07h, 29 maiYou’ll be able to efficiently do and also complete anything with this!
credit card processing agent program
Posté à 01:28h, 29 maiI am extremely impressed with your writing skills and also with the layout on your weblog. Is this a paid theme or did you customize it yourself? Either way keep up the excellent quality writing, it?s rare to see a nice blog like this one these days..
รักษาสิว
Posté à 02:31h, 29 maiHi, just required you to know I he added your site to my Google bookmarks due to your layout. But seriously, I believe your internet site has 1 in the freshest theme I??ve came across. It extremely helps make reading your blog significantly easier.
international school in kuala lumpur
Posté à 04:04h, 29 maiIt¦s actually a great and useful piece of info. I¦m satisfied that you shared this helpful information with us. Please stay us informed like this. Thank you for sharing.
jokowi kontol
Posté à 05:02h, 29 maiThere are some interesting deadlines in this article but I don?t know if I see all of them heart to heart. There may be some validity but I will take hold opinion till I look into it further. Good article , thanks and we wish extra! Added to FeedBurner as nicely
ร้านแว่นตา
Posté à 09:14h, 29 maiSome really nice stuff on this website , I enjoy it.
luxury car rental
Posté à 09:36h, 29 maiJust wanna state that this is handy, Thanks for taking your time to write this.
bokep indo
Posté à 10:24h, 29 maiNice read, I just passed this onto a friend who was doing some research on that. And he actually bought me lunch as I found it for him smile Therefore let me rephrase that: Thank you for lunch!
https://kmhe2020.ui.ac.id/slot-gacor/
Posté à 10:48h, 29 maiWe are a group of volunteers and starting a new scheme in our community. Your site provided us with useful information to paintings on. You have done a formidable process and our whole community will probably be thankful to you.
buy youtube comments
Posté à 13:17h, 29 maiI am extremely impressed with your writing skills and also with the layout on your blog. Is this a paid theme or did you modify it yourself? Anyway keep up the nice quality writing, it’s rare to see a nice blog like this one nowadays..
mataelang168
Posté à 16:43h, 29 maiI genuinely enjoy examining on this internet site, it contains fantastic articles. « Beware lest in your anxiety to avoid war you obtain a master. » by Demosthenes.
pendidikan online
Posté à 18:46h, 29 maiThis is a topic close to my heart cheers, where are your contact details though?
rv shower repair near me
Posté à 00:39h, 30 maiEnjoy your desires become a reality with amazingness! Reach experience genuinely exceptional enhancements.
malaysia luxury car rental service company
Posté à 06:59h, 30 maiMy programmer is trying to convince me to move to .net from PHP. I have always disliked the idea because of the expenses. But he’s tryiong none the less. I’ve been using WordPress on several websites for about a year and am anxious about switching to another platform. I have heard excellent things about blogengine.net. Is there a way I can import all my wordpress content into it? Any help would be really appreciated!
Hamka Muda
Posté à 09:45h, 30 maiIt is really a great and helpful piece of info. I am glad that you shared this useful information with us. Please keep us informed like this. Thanks for sharing.
rv refrigerator repair service near me
Posté à 10:09h, 30 maiNo matter what your age, want to do and also be amazing.
car workshop
Posté à 10:15h, 30 maiI adore forgathering utile information , this post has got me even more info! .
solar heater malaysia
Posté à 15:15h, 30 maiI like what you guys are up also. Such smart work and reporting! Carry on the excellent works guys I have incorporated you guys to my blogroll. I think it’ll improve the value of my web site 🙂
how to sell payment processing services
Posté à 15:58h, 30 maiThanks for expressing your ideas with this blog. Also, a fantasy regarding the finance institutions intentions if talking about foreclosed is that the lender will not getreceive my installments. There is a certain quantity of time that this bank is going to take payments in some places. If you are way too deep inside the hole, they may commonly desire that you pay the particular payment 100 . However, i am not saying that they will have any sort of payments at all. In case you and the bank can seem to work something out, this foreclosure approach may cease. However, if you continue to skip payments under the new system, the home foreclosure process can just pick up where it left off.
Reformas integrales pisos
Posté à 22:38h, 30 maiUsually I do not learn article on blogs, however I would like to say that this write-up very forced me to try and do it! Your writing taste has been surprised me. Thanks, quite great article.
Marketing Services Near Me
Posté à 22:47h, 30 maiThis will change the means you do things from now on.
slot gacor 2023
Posté à 01:40h, 31 maiwonderful publish, very informative. I ponder why the other specialists of this sector don’t understand this. You must continue your writing. I’m sure, you have a huge readers’ base already!
BTC pôquer
Posté à 05:19h, 31 maiYou are not right. I am assured. I can prove it. Write to me in PM, we will talk.
buy driver license
Posté à 06:14h, 31 maiWoah this is just an insane amount of information, must of taken ages to compile so thanx so much for just sharing it with all of us. If your ever in any need of related information, just check out my own site!
situs game online
Posté à 10:30h, 31 maiSome truly prize content on this internet site, saved to fav.
survivor io codes
Posté à 12:53h, 31 maiExcellent post. I was checking constantly this blog and I’m impressed! Very helpful information particularly the last part 🙂 I care for such info a lot. I was looking for this certain information for a long time. Thank you and best of luck.
website game
Posté à 13:16h, 31 maiI’ve read several good stuff here. Certainly price bookmarking for revisiting. I wonder how much effort you set to create this sort of magnificent informative site.
Local Marketing Services
Posté à 15:20h, 31 maiAmazingness is an all-in-one performance device that will let you do extra in less time.
training and development
Posté à 16:58h, 31 maiYou deserve this life time chance to have every little thing you’ve ever wanted.
takip88
Posté à 00:28h, 01 juinI know this if off topic but I’m looking into starting my own weblog and was curious what all is needed to get set up? I’m assuming having a blog like yours would cost a pretty penny? I’m not very web savvy so I’m not 100 certain. Any tips or advice would be greatly appreciated. Kudos
Craigslist Camper Vans Near Me
Posté à 04:55h, 01 juinAmazingness can help you finally obtain arranged and also be extra productive. Say goodbye to anxiety and hi to a better life.
Learn To Trade Online
Posté à 15:37h, 01 juinAw, this was a really nice post. In thought I wish to put in writing like this additionally – taking time and actual effort to make a very good article… however what can I say… I procrastinate alot and by no means seem to get one thing done.
alpilean
Posté à 19:15h, 01 juinI too believe so , perfectly composed post! .
film porno
Posté à 00:45h, 02 juinI will immediately grab your rss as I can not find your email subscription link or e-newsletter service. Do you’ve any? Kindly let me know in order that I could subscribe. Thanks.
ikaria lean belly juice review
Posté à 02:54h, 02 juinYou are my aspiration, I own few web logs and rarely run out from to post .
motorhome closest to me
Posté à 03:48h, 02 juinExperience fantastic benefits with the extraordinary Amazingness.
Mobile RV Repair Georgetown Tx
Posté à 08:30h, 02 juinAmazingness is an all-in-one performance suite that aids you be extra effective as well as get things done faster.
Bluestack RDP
Posté à 13:22h, 02 juinI appreciate your work, thanks for all the great blog posts.
motorhome shower repair near me
Posté à 16:18h, 02 juinThe best gear for your job as well as play.
Cika slot
Posté à 17:38h, 02 juinI was examining some of your articles on this website and I conceive this website is very instructive! Keep on posting.
remote jobs for moms
Posté à 22:26h, 02 juinI was just searching for this info for some time. After 6 hours of continuous Googleing, finally I got it in your website. I wonder what is the lack of Google strategy that don’t rank this type of informative web sites in top of the list. Usually the top sites are full of garbage.
motorhome repair
Posté à 01:17h, 03 juinSensational is everything you require to modify your state of mind.
fontaneros economicos madrid
Posté à 04:24h, 03 juinOne more thing. It’s my opinion that there are numerous travel insurance websites of trustworthy companies that let you enter your holiday details and have you the insurance quotes. You can also purchase this international travel insurance policy on the internet by using your credit card. All you have to do is to enter the travel information and you can start to see the plans side-by-side. You only need to find the plan that suits your budget and needs after which use your credit card to buy them. Travel insurance online is a good way to take a look for a respected company to get international travel cover. Thanks for giving your ideas.
Jobsffresh
Posté à 08:05h, 03 juinVery interesting points you have observed, appreciate it for putting up. « I love acting. It is so much more real than life. » by Oscar Wilde.
rv mattresses
Posté à 14:31h, 03 juinIncredible is the excellent name for this item.
naturelo bariatric vitamin
Posté à 15:44h, 03 juinThank you for another informative site. The place else may I get that type of info written in such a perfect approach? I have a challenge that I am simply now running on, and I have been on the look out for such info.
rv repair shop banning california
Posté à 20:22h, 03 juinSince of its incredible capacity to change, remarkable can work wonders to your life all over.
Kerassentials Oil Nail Fungus
Posté à 20:42h, 03 juinHello.This article was really fascinating, particularly since I was browsing for thoughts on this topic last week.
Tucson RV Repair
Posté à 23:41h, 03 juinThe very best gear for your job and play.
bariatric vitamin
Posté à 14:19h, 04 juinWow! Thank you! I always needed to write on my blog something like that. Can I include a portion of your post to my site?
empresa fontaneros economicos zaragoza
Posté à 16:19h, 04 juinOf course, what a great site and informative posts, I will add backlink – bookmark this site? Regards, Reader
fontaneria zaragoza
Posté à 16:54h, 04 juinThese kind of posts are always inspiring and I prefer to read quality content so I happy to find many good point here in the post. writing is simply wonderful! thank you for the post
FotopolimerizadorSchuster
Posté à 21:52h, 04 juinThis web site is really a walk-through for all of the info you wanted about this and didn’t know who to ask. Glimpse here, and you’ll definitely discover it.
Rv Fiberglass Repair Near Me
Posté à 01:23h, 05 juinDon’t allow procrastination get in your way. Tame it!
pesni na zakaz
Posté à 10:57h, 05 juinVery interesting subject, thank you for posting. Best regards
rv kitchen remodel nearby
Posté à 15:08h, 05 juinRegardless of what your age, want to do and be fantastic.
bông giấy mỹ
Posté à 18:11h, 05 juinThis site is really a walk-through for the entire data you wanted about this and didn?t know who to ask. Glimpse here, and you?ll undoubtedly uncover it.
Solo holidays
Posté à 22:37h, 05 juinHi my friend! I want to say that this article is awesome, nice written and include almost all important infos. I would like to see more posts like this.
rv delamination repair shops near me
Posté à 23:18h, 05 juinWhatever your age, wish to do as well as be impressive.