Comment faire pour augmenter ses ventes e-commerce en 10 points ? -
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Comment faire pour augmenter ses ventes e-commerce en 10 points ?

Comment faire pour augmenter ses ventes e-commerce en 10 points ?

Augmenter son chiffre d’affaire e-commerce en 10 points

La réussite dans la vente en ligne ne dépend pas uniquement de la création du site. Travailler sur le marketing, animer systématiquement le site sont obligatoires pour aider à l’augmentation de son chiffre d’affaires. Tout cela requiert un temps de travail important et un travail considérable.

 

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    Actuellement, il existe une solution e-commerce innovante comme Woocommerce ou Prestashop qui aide à monter un site web en seulement 90 minutes. Par ailleurs, il vous propose plusieurs fonctions pour augmenter vos ventes en quelques lignes. Pour vous aider à booster vos ventes en ligne, nous vous présentons ces 10 points à prendre en compte.

    1.     Boutique reliée sur un marché spécialisé

    Ne limitez jamais votre visibilité à votre boutique uniquement si vous avez déjà toutes les ressources pour vos ventes à distance. Avec vos fiches produit, votre système de gestion de stock performante, votre politique de livraison et autres, vous pouvez réutiliser tout ce travail déjà mis en place.

    Pour booster vos ventes et augmenter en visibilité, mettez en avant vos produits sur des sites de marchés qui sont spécialisés dans votre domaine. En effet, ces places assurent le réseau et la communication.

    2.     Boutique monoproduit avec un best-seller

    De plus en plus demandés, les sites monoproduit mettent en avant un produit spécifique. Ils se démarquent des sites e-commerce généralistes.

    Un tel site dispose d’un SEO développé avec une sémantique et un netlinking orientés vers le nom du produit et une excellente vitesse de chargement. Par rapport à un site classique, un site monoproduit à l’air plus spécialisé dans son domaine, mettant le visiteur plus en confiance.

    3.     Référencement sur moteur de recherche optimal

    La visibilité de la boutique en ligne est la clé de réussite. Une page de produits ne s’affichant pas sur le moteur de recherche signifie un risque de revenus faibles. Travailler sur le référencement naturel est un métier à plein temps. La démarche est assez complexe si vous n’êtes pas expert en SEO.

    Pour vous aider, WordPress intègre les optimisations SEO dans votre boutique pour qu’elle soit en bonne position dans les moteurs de recherche : sitemap, certificat SSL, redirection …

    4.     Upsell et cross-well : deux stratégies à encourager

    Pour augmenter le panier de vos clients, nous vous proposons les stratégies upsell et cross-sell.

    • Upsell : propose des produits de marque supérieure au produit sollicité.
    • Cross-sell : suggère des produits complémentaires au produit demandé. Comme exemple, si le téléphone est le produit demandé ou ajouté au panier, une coque adaptée ou des écouteurs peuvent être proposés.

    Avec WordPress, vous pouvez élaborer des stratégies simples de upsell ou de cross-sell depuis votre interface. La fonctionnalité est automatiquement intégrée et facilement accessible dans votre boutique.

    5.     Relances automatiques programmées

    Pour attirer et fidéliser les visiteurs, l’email est un outil très efficace en e-commerce. Les e-mails les plus utiles sont les e-mails de relance. Ceux-ci permettent de solliciter vos clients à chaque étape de vente, les encourageant ainsi à acheter, voire fidéliser.

    Avec WordPress, vous pouvez mettre en place ce système de relance automatique dont quatre types d’e-mail :

    • L’abandon de panier pour les indécis,
    • L’attente de règlement pour ceux dont les commandes sont en attente de paiement,
    • L’anniversaire pour l’entretien relation client en leur offrant un code promotionnel,
    • L’inscription à la newsletter en guise de remerciement pour les nouveaux.

    6.     Messages d’urgence personnalisés

    Pour obtenir plus de vente, le sentiment d’urgence est un point clé à adopter et bien connu de tout professionnel du marketing. Jouer avec les émotions et souligner sur la rareté du produit ou le trait exceptionnel de vos offres peuvent être fait avec des bannières pop-up. Vous pouvez même personnaliser les pop-ups pour que vos futurs clients puissent sentir que vos offres leur sont adressées personnellement.

    En quelques clics sur WordPress, vous intégrez des barres d’urgence personnalisées avec un compte à rebours, la ville du client, son nom, le nombre de produits dans le panier du client …

    7.     Création de codes promotionnels

    Codes de remises, de promotion, de livraison sont incontournables dans la gestion d’une boutique en ligne. Cela permet d’attirer des visiteurs ou de réussir des ventes presque impossibles.

    Pour faciliter la gestion des codes de promotion, WordPresspropose pour votre interface :

    • Des statistiques relatives à chaque code,
    • Des filtrages de codes,
    • La création automatique de codes,
    • La segmentation des clients,
    • La gestion validité du code.

    8.     Dropshipping en complément de votre offre

    Avec le dropshipping, vous pouvez remplir votre catalogue produit, boostant votre chiffre d’affaires. Le principe est simple : vente de produits des autres fournisseurs sans avoir à gérer les stocks ou la livraison des produits.

    9.     Une version AMP pour la boutique

    Le format d’hébergement Google AMP accélère la vitesse de chargement des pages sur mobile. Il augmente significativement la facilité de navigation de l’utilisateur de tablette et de smartphone. Grace à ce format, le taux de rebond sur mobile est réduit et les conversions sur ce support augmentent.

    Un format AMP en natif est proposé par WordPress pour chaque boutique et celle-ci n’a plus besoin de télécharger un plug-in pour un taux de conversion optimal sur mobile.

    10.  Priorité aux avis clients

    Récolter et afficher les avis des clients est important car la majorité des visiteurs consultent les avis avant de procéder à l’achat.

    Avec WordPress, vous aurez des modules pour votre boutique intégrant les témoignages ou notes des produits pour assurer votre prospect.

    Tags:
    Benoit Lecourtier
    benoit@lecourtier.net

    Créateur de l'agence lecourtier.net, passionné et expert dans la création de site internet et le référencement naturel SEO, mes 15 années d’expériences en agence web et com m'ont permises de mettre en place des services plus transparents & moins onéreux.

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